During the 2010 New York Auto Show, Lexus hosted a debate to hype its new hybrid, the CT 200h. Dubbed "The Darker Side of Green", the face-off featured eco-tech enthusiast Amanda Little, global-warming denier Phelim McAleer, and moderator Sarah Silverman.
[Editor: Hmm. They seemed to have selected a young, attractive woman to debate against an older overweight man...]
But by most accounts, the debate went well. Silverman was stellar, and the event drew a goodly number of hipster trendsetters -- a major demographic for luxury hybrid cars. All of which probably explains why Lexus is adding more debates to the list, moderated by comedians Andy Samberg, Tracy Morgan, and Jamie Kennedy.
As weird as this promotion may sound, it's actually a safe bet for Lexus -- mostly because the outcome of the debates is a foregone conclusion. As a high-profile hybrid vehicle, any event centered around the CT 200h is going to draw a predominantly eco-minded crowd that'll be rooting for the green side. And just to give those progressives an enemy to boo, the debators that Lexus has put on the anti-green side are all older, white men (except for Steve Everley, who's a younger white man). Worse, they're all billed as climate-change deniers, which in 2010 is only about two steps shy of being Holocaust-deniers...
Read the rest:
http://www.thecarconnection.com/marty-blog/1046870_lexus-lures-andy-samberg-tracy-morgan-jamie-kennedy-to-the-dark-side
===========
Hahahaha. Those guys should know better than to attend a lion's den of green enthusiasts. The choice of these comedians is no better. Andy might be more gracious than Sarah, Tracy, and Jamie, but he definitely is on the green side, along with all the others (although Jamie might just not care and make fun of everyone).
Unfortunately, Andy's doing the same thing he does every year. He waits to see if corporations and film-makers offer him gigs. The only projects he seems to put together are ones led mostly by Akiva from TLI.
Put together a movie or another record, Andy!
And thanks to Anony for the scoop!
Enjoy!
No comments:
Post a Comment